William Little
Director of Financial Planning
Will Little is the Director of Financial Planning and Vice President of Wealth Management at Ascentis, where he leads the end-to-end financial planning process for high-net-worth individuals and small to mid-size business owners. In addition to directing complex planning cycles—including cash-flow analysis, risk management, and estate planning—Will helps integrate new advisors into the firm by guiding them through Ascentis’s comprehensive financial planning framework. He also assembles and leads independent boards of directors to ensure clients benefit from strategic oversight and best-in-class planning standards.
Will joined Ascentis in 2021 as a Financial Planner and was promoted to Senior Financial Planner within one year in recognition of his performance and leadership.
Earlier in his career, he was an Associate Financial Planner at Cain Watters & Associates, where he focused on tax, accounting, and retirement planning for dental professionals.
Will earned a Bachelor of Business Administration in Accounting and a Masters of Accountancy from Baylor University, where he was also an NCAA All-American in Tennis, achieving a national ranking of #2 among all collegiate players.
He holds licenses for the Securities Industry Essentials (SIE) and Series 65, and is certified in Life and Health Insurance.
When not in the office, Will enjoys spending time with his wife and son.